Why Music Matters – Sigur Rós. Thursday, March 25th, 2010

Before Christmas I made a short film at Arthur Cox Ltd, produced by Aardman, for the Why Music Matters campaign. The idea was to pick a musical artist from the big long list of EMI artists and say why music matters. I chose the band Sigur Rós because I had a friend in university who kissed a girl on an A-road over-pass in the rain one night, and he said it was so incredibly emotional he imagined a movie camera spinning around them both while the sparkling rain fell in slow motion and Sigur Rós played. I found that funny and wanted to show how people match their surroundings and experiences with music, and vice versa.
Here it is:

You can join the music matters Facebook page, follow them on Twitter or read more about it on the BBC, Telegraph, Guardian, MojoMusic and Rough Trade Records websites.

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3 Responses to “Why Music Matters – Sigur Rós”

  1. [...] This post was mentioned on Twitter by Iain Gillespie, Felix Massie. Felix Massie said: Here's the little short film I made about Sigur Rós http://bit.ly/bSpOrn for @whymusicmatters week. [...]

  2. Chris says:

    I am a productive member of ASCAP, but I shan’t hold that against you! Beautiful, creative project. Best of success for you!

  3. george lazenby says:

    very good
    but is it really true???
    i can’t believe it but I’m no expert

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